FORLÖRN

BY BLACK HIBISCUS

“Forlörn” by Jayjay Ugbe (aka The Black Hibiscus) delves into the theme of fragmented memory, using a dynamic blend of styles and techniques to create a visually disorienting yet captivating collage effect. Shot in the fall of 2024, the music video unfolds like a vivid puzzle, with each scene offering a glimpse into a disjointed narrative. Directed by Jayjay himself, the video features cinematography by Samuel Mitchell, with Muhil Vaseekaran serving as Assistant Camera and Micheal Magarahan as Gaffer. Together, they brought the song’s emotional depth to life, capturing the essence of memory’s fleeting and fragmented nature. Premiering on October 4th, the video has resonated with audiences, quickly amassing over 135k views.